About Us

Pure Perfection Ltd are a customer focused UK e-liquid manufacturer. We have perfected what the customer likes in our formulations and take Quality and Compliance seriously in each stage of our make/test/release process.  We supply wholesale and retail.

We manufacture our e-liquids to Good Manufacturing Practice in our certified ISO7 clean room.  We apply a Quality Management System based on the ISO9001:2008 framework. All our ingredients are sourced from reputable EU suppliers as Food Grade(flavourings )  or Pharmaceutical Grade (Propylene glycol , vegetable glycerine and nicotine ).  Our manufacturing processes are validated.

We QC test all our ingredients and finished products to EP/USP standards using in house techniques such as GCMS and GCFID analysis.  Our analytical methods are validated.  We check microbiology, endotoxin, water content and stability of our products.

We can currently manufacture wholesale any of the products listed , Into 2016 we have been focusing on our most popular e-liquid flavours and complying with full EU Tobacco Directive legislation requirements.

We offer a specialist QC testing analytical service dedicated to eliquids and e-liquid manufacturers and because we are specialist this makes us very competitive on cost, this includes:

Nicotine Assay by validated GCMS method

PG/VG Assay and screens for Diethylene Glycol and Ehtylene Glycol

Full component analysis by GCMS ‘mass hunter’ software to ensure all your impurities are identified

Our QC Analyst Rebecca is a member of the General Pharmaceutical Council (GPhC) and our Quality & Compliance Manager Lewis is an Analytical Chemist MRSC with 20 years’ experience in GMP, Analytical QC testing and Quality Assurance .


UNIT 4L Sparrow way 

Lakeview international business park 





 Call us today on : 0333 247 0404 (Local rate number )


Company number : 8416183

VAT :174214620