About Us

Pure Perfection Ltd is a quality-oriented and customer-focused E-Liquid manufacturer in the UK. We provide a variety of the UK’s best non-tobacco electronic vaping tools such as e-cigarettes, e-cigars, and e-hookah.

We manufacture our own line of E-juice and work directly with hardware manufacturers of hardware for excellent quality control. We have perfected what the customers like in our formulation and take Quality and Compliance seriously in each stage of our Make-Test-Release Process. We follow Good Manufacturing Practice in manufacturing our exclusive e-liquids in our ISO7- certified Clean Room. We apply the Quality Management System based on the ISO 9001:2008 Framework. All our ingredients are Food Grade (flavourings) and/or Pharmaceutical Grade (Propylene Glycol, Vegetable Glycerine and Nicotine). Our manufacturing processes are validated.

At Pure Perfection, we also offer other trusted brands and serve thousands of customers in the UK. We supply wholesale and retail.


We test the quality of all our ingredients and finished products to EP/USP Standards using in-house techniques including GCMS and GCFID Analysis. Our analytical methods are validated. We follow standard analysis in Microbiology, Endotoxin, Water Content and Stability of our products. In 2016, we focused on the manufacture of our most popular E-Liquid Flavours, based on EU Tobacco Directive legislation requirements. We manufacture wholesale any of the products listed.

We offer a Specialist QC Testing Analytical Service dedicated to E-Liquids and E-Liquid manufacturers.
Nicotine Assay by validated GCMS Method
PG/VG Assay and Screening for Diethylene Glycol and Ehtylene Glycol
Full Composition Analysis by GCMS ‘Mass Hunter’ software to ensure all impurities are identified.

QC Analyst: Rebecca (Last name), Member of the General Pharmaceutical Council (GPhC)

Quality & Compliance Manager: Lewis (Last name), Analytical Chemist MRSC with 20 years of experience in GMP, Analytical QC testing and Quality Assurance.

Company number : 8416183
VAT :174214620

What the video about our new products

Our advantages

New flavours always added

Tailor made e liquids updated weekly

DIY e liquids

Flavour concentrates to suit your needs

Dispatched same day when ordered by 2 pm !


Easy to use website and interface

New website with customer support and after service !

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